CONCEPT · ART DIRECTION · MOTION DESIGN · SOUND
OpenAI -
Spec Ad
A self-initiated 15-second spec ad created as a three-hour design and motion challenge, from initial concept to final sound design.
Designed the frames in Figma, built animatics to establish pacing, then animated in After Effects. Finished with AI-generated voiceover, simple effects, and a full sound design pass. Not commissioned by or affiliated with OpenAI.
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The Idea
The piece is built around the moment between having an idea and bringing it to life, using a restrained visual language that moves from thought to exploration to creation.
Working within a three-hour limit kept the focus on clear storytelling, fast iteration, and carrying a single idea through design, animation, and audio.